Meet two mates who are bringing brain-friendly products to the world
Words: Kate Coughlan
Founders - Zac Robinson (left) Angus Brown (right).
Angus Brown’s fresh-out-of-uni job selling New Zealand’s and Australia's most popular energy drink was powering along nicely when he realised that not everything about that highly caffeinated beverage sat well with him.
Angus had become acutely aware of the importance of mental health after losing a friend in his teenage years, then two grandparents, to brain-related illnesses. He started wondering if a beverage could help mental wellness and if it could be made from unique New Zealand ingredients.
Ārepa 2021 range. Drinks, smoothie powder, Neuroberries and capsules
His great mate from university, Zac Robinson, was equally interested in creating a drink that could help mood. He, himself, was some way along the road of mental stress thanks to high-powered design roles (initially in Australia and then with Arrival, the London-based Nasdaq-listed Hyundai-Kia-owned electric-vehicle company).
After persistent efforts, they engaged the attention of a professor of human psychopharmacology (based in Melbourne), who was hired to optimise the formula and begin the scientific research required to back the claims for benefits they hoped the beverage could offer consumers.
Ārepa, which is te reo Māori for “alpha”, a word chosen for the unique frequency of alpha waves found in the brain, is now a vibrant brand of several beverages, a powder, capsules and freeze-dried blackcurrants.
Ārepa products are sold in 950+ supermarkets throughout Australasia, specialty food stores, cafés, restaurants, and an online store that grew rapidly during the lockdowns of 2020.
"While there are no magic bullets, there is science to show that Ārepa products can affect mood, attention and cognitive function similar to the impacts of caffeine without the side-effects.”
Professor Andrew Scholey
Professor Andrew Scholey, a botanical neuroscientist based at Melbourne’s Monash University (previously the director of human psychopharmacology at Swinburne University for 12 years), recently joined Ārepa as chief scientific adviser. He is impressed by the company’s focus on research and science. “There hasn’t been a blockbuster drug developed for the brain in decades. However, certain foods seem to nudge the brain processes in the right direction, including the Mediterranean diet. Blackcurrant (especially the variety used in Ārepa beverages and powders) looks promising as it can inhibit monoamine oxidase.
“This MAO-enzyme inhibitor effect — the same mechanism used in antidepressant drugs — shows there might be a role in preventing the breakdown of neurotransmitters. While there are no magic bullets, there is science to show that Ārepa products can affect mood, attention and cognitive function similar to the impacts of caffeine without the side-effects.”
A recent meta-analysis (a study of all the published literature) on New Zealand blackcurrants found their effects could boost sporting performance and outperform caffeine.
I've been looking into the benefits of L-theanine with ADHD. Just tried these little beauties in the trial pack. Much improved focus, and got a tonne of work done!
GOOD STUFF - Jake
I find the capsules are pretty good because they’re quick and easy to take. It puts me in a calm focused mood, where it’s easy to think clearly and solve problems - but without the "jumpyness" of caffeine and other stimulants. Best part is after I finish work it doesn’t keep me up at night and I’m able to have a good sleep.
JACKPOT! - LF
BEST NOOTROPICS OUT! Guys you have hit jackpot and have life long subscribers in myself, my husband and my brother. So so stoked we found you guys. No need for coffee anymore. So focussed for work. Thank you so much!!!!
THIS STUFF PACKS A QUICK POTENT PUNCH! - Dianne Prow
The Nootropic Capsules are out of this world! I pop just one of these capsules whenever I am feeling really run down, moody or suffering from anxiety brought on by peri-menopausal rampaging hormones and 30 minutes later I can have a complete personality change, back into some semi human again! I don't take them daily but when I do the difference is massive. I was sceptical about their potency when I was first given one but even my family around me would agree they seem to work really well. Now I recommend them to my friends who like me suffered silently for years trying to find anything that would help or make even the smallest of differences.
I'M TELLING EVERYONE - Alison Harrison
I have tried the Arepa Performance drink, the capsules, the Neuroberries and the sparking drink. I believe that the Arepa Performance drink is the drink that supports me the best. I "don't do sleep" and wake up exhausted. I have half the Arepa Performance drink with water (and a straw) and feel, sense, think I deliver a day of quality output. I am genuinely your biggest fan and will organise to subscribe on a monthly basis to receive the discount. I like that you are also back by science!
For a limited time you can purchase Ārepa capsules and save up to 25%
Improving Mental Performance in an Athletic Population with the Use of Ārepa®, a Blackcurrant Based Nootropic Drink.  Acute supplementation with blackcurrant extracts modulates cognitive functioning and inhibits monoamine oxidase-B in healthy young adults. Nutrition research has shown that Enzogenol supports healthy brain function, and cognitive performance.  L-Theanine consumption, stress and anxiety in human clinical trials: A systematic review.