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Sam the Neuroscientist: What is Focus and Attention?

October 11, 2022 7 min read

Sam the Neuroscientist: What is Focus and Attention?

Our brains are constantly being bombarded with an array of sensory information from our environment. But there is a limit to how much information, on a moment by moment basis, the brain can process effectively. 

To overcome this bottleneck, the brain has developed an effective system for prioritizing the incoming information. A mechanism by which only the most relevant and important information is focused on, and the rest - the noise - is “ignored”. This mechanism is attention.

Your brain is focusing on so much more than you might realize. Although you are most acutely aware of your attention when you are knowingly trying to focus on something, or when you are searching for something, your brain is actually paying attention on a millisecond basis to a whole world of information that you are not aware of - something that is happening at a subconscious level. 

Take the simple act of walking. At each step, your brain is paying attention to the contours of the ground, the placing of each foot, or any obstacles in the way which may set you off balance, with most of this occurring automatically without us even realizing.


What are the different types of attention?

Imagine you are walking down a busy street. There are colours, shapes, sounds all jumping out at you. Grabbing your attention. This is what is called “bottom up” attention - sometimes called exogenous attention. It is when your sensory world is driving what information you notice. Where the loudest voice or brightest colour “wins” so to speak and causes you to suddenly reorient your focus.

But this is only one half of how your attention system works. The other half is what is called “top down” attention - sometimes called endogenous attention. This is where it is your brain which is dictating and directing how you should be focusing your attention. It does so based on what you are trying to achieve at that particular moment in time as well as prior knowledge and experiences arising from your memory.

Your brain’s attention system also helps you to switch your focus back and forth as required. It also enables you to divide your attention between two things at once when you are trying to multitask. And whilst on some occasions you only need to focus your attention for a moment, other times you need to maintain your focus over time - so called sustained attention.

It is this latter process of being able to hold your attention selectively on a particular goal or task whilst blocking out the unwanted noise over a period of time, which allows you to achieve mental focus.

The Neurochemistry of Attention

There is no single “attention centre” in your brain. Instead your ability to focus your attention depends on a widespread network of brain regions which collectively make up your brain’s “attentional system”. It is a system which closely interfaces with your thoughts, actions and feelings to help them operate more efficiently. 

Engaging this network, therefore, not only improves not only your attentional focus, but also - more broadly - your mental focus.

Your attentional system includes regions located in nearly every lobe of your brain. The particular set of regions which are activated when you pay attention depends on the type of information that is being attended to, as well as the way in which you are directing your attention. 

However, there is generally a core attentional network which includes sensory regions to selectively process the incoming information, parietal regions to control where you should be focusing, or orienting, your attention, and prefrontal regions (particularly the upper part for top-down attention and the lower part for bottom-up attention) which form you attentional control centre.

Neuromodulators such as acetylcholine, dopamine and norepinephrine play an important role in attention and focus. Each one plays a critical role in making sure you can effectively focus your attention where needed in the face of unwanted distractions which compete for your brain’s resources.



- Acetylcholine

Acetylcholine (ACh) is an important neurochemical in the brain for paying attention, learning and memory. Although there are relatively few ACh cells in the brain compared to some of the other major neurotransmitter systems, ACh cells extend out to nearly every region of the brain.

In sensory regions, such as your visual cortex which is activated when you are focusing, ACh acts to increase the signal relative to the noise. More specifically, it increases the strength of the relevant neural signal in the visual “receptive field” which represents your point of focus to make sure it is greater than the surrounding neural signals. This helps you to label which areas of your visual field are the most important, and to inhibit nearby distractions which may otherwise disturb your attentional focus.

In your parietal cortex, ACh helps to support the way you orient, and reorient, your attention towards something of interest or importance by influencing top-down (brain driven), as well as bottom-up (sensation driven) attentional processes.

In your prefrontal cortex - and your medial prefrontal cortex in particular - ACh levels are increased when you are required to sustain your attentional focus over time.


- Dopamine

Although the actions of dopamine in the brain are complex, experimental studies have shown that dopamine helps to enhance attention, especially in the context of making sure that you pay attention and shift your focus in a flexible and appropriate manner based on information you have learned previously. In other words, knowing what to focus on using your experience. 

If you aren’t able to do this then you end up wasting much more time analysing irrelevant information. In this way, dopamine helps to make your attention more efficient in a dynamic and ever-changing environment. 

There are two families of dopamine receptors - the molecules onto which dopamine binds to exert its effect in the brain. These are called D1 and D2. These receptors are differentially distributed around the brain and operate in slightly different ways. 

Within the prefrontal cortex, a key brain region which receives dopaminergic signals, dopamine doesn’t simply act by increasing activity. Instead it targets cells which are both excitatory (glutamatergic) and inhibitory (GABAergic). In doing so it helps to balance out and fine-tune the overall resulting pattern of neural activity to suit the particular mental task.


- Norepinephrine

Norepinephrine is a neurotransmitter found in the brain which is very similar in structure to the hormone epinephrine (adrenaline). It is a chemical involved in wakefulness, memory, alertness and generally readying the brain, and therefore the body, for action when it is being challenged or threatened. Norepinephrine has a diverse set of actions in the brain which result in both the activation and inhibition of specific brain regions. 

One of its key functions is to promote arousal - or mental vigilance - and wakefulness, so it acts on systems which support this function. For example, noradrenaline activates wake-promoting cholinergic (ACh) cells and inhibits sleep-promoting GABAergic cells. Increases in brain arousal, or vigilance generally leads to improvements in cognitive functioning, including attentional focus, and a speeding on your reaction times.

Beyond its general role of wakefulness and arousal, Norepinephrine is also important in mediating the attention effect when you find your attention suddenly “grabbed” by an unexpected, novel or salient stimulus or event which occurs or appears in your vicinity.


So how do we get focussed? 

We can modulate the levels of our neurotransmitters responsible for focus, for example dopamine. We have a baseline of dopamine, and it can spike or drop based on various actions, compounds we ingest or even our thoughts. Our baseline dopamine levels are influenced by many factors, including genetics, behaviours, sleep, nutrition and the level of dopamine you experienced on previous days. It is critically important to maintain sufficient levels of baseline dopamine to sustain day-to-day motivation. We don’t want the baseline too low or too high.

We can establish a healthy level of baseline dopamine by:

  1. Viewing early morning sunlight for 10-30 minutes daily. (Don’t wear sunglasses for this, and don’t stare at the sun; eyeglasses and contacts are acceptable). This causes the release of dopamine. If done consistently, it will also increase levels of gene expression for certain dopamine receptors. If you’re up to it, take a 1-3 minute cold shower, as cold as you can safely tolerate, as well; this is known to increase baseline dopamine for hours dramatically.

  2. Eat tyrosine-rich foods such as red meats, nuts or hard fermented cheese. Tyrosine is an amino acid and a building block of dopamine — a diet rich in tyrosine will sustain your body’s natural dopamine production. You’ll need to consider the caloric and other contents of these foods, of course. It’s easy to find plant-based sources too. Simply do a web search for them.

  3. Avoid melatonin supplements, as these can decrease dopamine levels and can disrupt your normal sleep patterns. Melatonin is only recommended for jet lag. There are better options.

  4. Avoid viewing bright lights between 10 p.m.-4 a.m. This is essential, as it has been shown to activate a brain region called the habenula and drastically reduce the amount of circulating dopamine in your system. If you must view light at these times, make it very dim. Once in a while is okay, but don’t make it a habit. (If you are a shift worker or want to know how to deal with jet lag, listen to this episode.)

  5. Ingest caffeine (approximately 100-400mg) in the form of coffee, tea or whatever form you prefer. This will cause a mild increase in dopamine but also increases the availability of dopamine receptors, so your body is more sensitive to circulating dopamine. Don’t do this too close to sleep. I avoid caffeine after 2 p.m., with rare exceptions.

Ārepa has many scientifically tested and proven benefits. It can help influence and improve focus in numerous ways. Like the aforementioned foods and behaviours, Ārepa can help regulate healthy levels of dopamine.

The special New Zealand variety of blackcurrants found in Ārepa slow down the activity of the MAO enzyme. This enzyme is responsible for the breakdown of several neurotransmitters including dopamine. Therefore consumption of Ārepa can help increase the circulating levels of dopamine, not only positively impacting motivation and focus, but also helping to regulate mood and improving cognition in across a variety of tasks.

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