Interview with The Kiwi Foodcast - World's Smartest Drink
November 18, 20202 min read
Founder of Ārepa, Angus Brown sat down with the Kiwi Foodcast to share the journey and mission of developing the World's Smartest Drink.
Many of us covet flow in our busy lives, that optimum state when your brain is focused, and you are able to create magic at work, in your studies, or at home. Various coffee and energy drink brands have built their fortunes on the back of this need for flow. Though, as we are finding out now, those aren’t the most optimal beverages to be addicted to and can have adverse effects over the years. Angus Brown started questioning this a few years ago. “As a student that hardly drank any caffeine myself, selling energy drinks didn’t sit well with me. I started thinking if we could create a brain drink. What would a natural and healthy brain drink look like? Could we create something that helps with stress or flow while also protecting your cognitive function in the long term?”
It took Angus and his co-founder Zac five years of working with internationally recognized neuroscientists and food technologists to develop a patented formula that aids mental clarity in moments of pressure. Their answer was Ārepa. Made from NZ sourced extracts of pine bark and blackcurrants, Ārepa is part of a small but fast-growing natural smart drink category for people that want to feel less wound up and more in-the-zone. Their drink is currently sold online in speciality stores, cafes, health food stores, and New World supermarkets.
In the episode, we talk about:
The Foodbowl, what is it and how it helped Angus in his journey.
The Ārepa journey, why it took them so long to get to market, and why that’s not a bad thing!
Importance of working with scientists and conducting clinical trials to support claims.
Does Ārepa work and the customer feedback they’ve received.